Pioneer Launches New Web Site For Signature
Pioneer Trading has launched the new website for the company’s Signature Network (http://www.signature-windows.com), the consumer marketing scheme created by the Chelmsford-based trade fabricator.
The site has been engineered from the start to respond to all optimisation inputs and renders quickly and cleanly between pages, with immediate page turns even on slower internet connections, a crucial element as Internet users become less tolerant of slow web sites.
Graphics are crisp and clean and lifestyle-orientated; product sections are simple to switch between. Galleries show installed product and clearly marked information sections explain the products and offer advice on choosing and installing them. Customers may then ask for someone to contact them or they may choose one of the growing list of Signature dealers featured on the site.
Signature is the brand and marketing programme developed by Pioneer to develop a select and effective network of dealers to promote the company’s unique Signature window, which is claimed to be the UK’s most advanced window, offering up to an A+ Window Energy Rating, excellent aesthetics and advantages in installation techniques.
Danny Williams, Pioneer’s managing director personally oversaw the development of the Signature web site: “The Internet continues to move at a fast pace,” he said, “and so does the attitude of its users. There is no tolerance of poorly designed and functioning sites – there is too much choice and the user simply moves on if they are not rewarded with instant response, professional appearance and ease of use. This is our shop window – it has to be as good as the products that are featured here.”
Danny reports that in the first two weeks of the site going live, more than 160 leads were generated for its dealers: “We have been very pleased as not only did the site generate enquiries almost from the minute it went live, we are third in the search engines already.
Installers wishing to join the Signature Network should contact Pioneer Trading for more information at: 08000 321132; sales@signature-windows.com
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